A healthy curiosity, a passion for leveraging the power of words, and a self-starting, collaborative personality are the key qualities professional communicator Sharon Aschaiek offers clients through Cocoa Media.

Sharon’s educational background includes an honours bachelor’s degree in communications and sociology from York University, post-graduate journalism studies at Humber College, and continuing education courses in strategic marketing and social media at Ryerson University. She has been writing for publications, companies and organizations since 1992. While working as a special sections editor at The Toronto Sun, Sharon edited and wrote for several sections a month, including a weekly education and employment guide.

Since launching her communications firm in 2004, Sharon has applied her writing skills to an eclectic mix of journalism and copywriting projects, including newsletter stories for organizations, profiles of top Canadian entrepreneurs, columns on the automotive tastes of celebrities, and first-person pieces about scuba diving Australia’s Great Barrier Reef and piloting a plane. Today, Cocoa Media’s communication services focus primarily on conceptualizing and developing editorial content for and about the education sector.

Sharon is active in advancing the writers’ profession and promoting opportunities for local writers. She currently volunteers as chair of Professional Independent Communicators, a special interest group that is part of the International Association of Business Communicators – Toronto Chapter. In the past, she has volunteered in various roles for the Professional Writers Association of Canada – Toronto Chapter, and contributed to the newsletter of the Editors’ Association of Canada – Toronto Chapter.

Education Communications Services
As a higher education communications specialist, Sharon partners with universities, colleges, private schools and educational organizations to help them develop effective and engaging content. Sharon’s considerable knowledge of education trends and issues, reader-friendly writing style honed through many years of working as a journalist, and professional, collaborative approach enable her to assist schools with developing a wide range of communication projects that speak to their target audiences and achieve their organizational objectives.

Consumer and Trade Publication Editorial Services
For consumer and trade publications, Sharon specializes in writing relevant and insightful stories about education topics. Informed by her up-to-date knowledge on education trends and issues, her strong network of contacts in the education sector, and her keen interest in this dynamic sector, Sharon’s education features, profiles and service pieces are timely, informative and interesting. Sharon’s other editorial specialties include business, employment, lifestyle, culture, homes and travel.

Education Clients
University of Toronto

● U of T News

● U of T St. George

● U of T Mississauga

● University Advancement

● Faculty of Medicine

● Faculty of Applied Science & Engineering

● Mississauga Academy of Medicine

George Brown College

● Centre for Construction and Engineering Technologies

● Centre for Continuous Learning

● Community Services and Early Childhood

● Health Sciences

● Centre for Hospitality and Culinary Arts

Ryerson University

● Faculty of Community Services

● Yeates School of Graduate Studies

● Faculty of Arts

● Undergraduate Admissions

● Continuing Education

Centennial College
Seneca College
Queen’s University
McMaster University
Humber College
York University
University of Lethbridge
The Michener Institute
Royal St. George’s College
Colleges Ontario
The Spanish Schoolhouse
Thornhill Nursery School & Kindergarten

Consumer and Trade Publication Clients
U of T Magazine
University Affairs
Rotman Management Magazine (U of T)
Ryerson University Magazine
Queen’s Alumni Review
McMaster Times
Our Kids Go To School
The Toronto Star
The Toronto Sun
24 hours
Marketing Magazine
newcar Magazine
The Bay Street Bull
2 Magazine
National Review of Medicine
NOW Magazine
Our Kids Go To Camp
Comfort Life
Engineering Dimensions
CMA magazine
Lab Business Magazine
Spa Inc. Magazine